Friday, January 31, 2014

Advertisers' Christmas

This tweet couldn't speak truer words. Just like the relatives you love, everyone is excited to see the brilliant ads that have been created.  This year, people are able to spend a few extra days with these beloved relatives.  How is this possible?  Some companies have opted to release their Super Bowl advertisements early.

While releasing the advertisement early may seem crazy considering the size of the audience on Super Bowl Sunday and the millions of dollars paid for a single spot, it's actually a pretty smart idea.  The Internet has an even larger potential audience than that of the Super Bowl.  It also fosters communication about the company and product and garners anticipation for the arrival of the commercial.

Commercials that have already been released are creating a buzz on social media.  This is exactly the type of reaction advertisers and companies want.  Here are a few of the commercials that will be viewed during the big game:


 
 
 
 

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